
Inventory in. Signed contracts out.
- 40+brand partnerships
- £250K+typical deal size
What we do
- Audit and package sellable inventory
- Prospect brand directors who can say yes
- Structure, negotiate and close

We structure, sell and close partnerships — for people who need someone in the room, not another deck.
We're proud of 100+ clients, £250K+ deals closed, £10M+ collective sales, and 10+ years global experience.
We're an independent commercial consultancy, based in Dubai and working globally for over a decade. Most of the time, someone gets in touch because they've got inventory worth selling — and it's just not moving. Rights holders, promoters, brands, broadcasters. Sound familiar? We take it from there: shaping what you're selling, finding the right people to talk to, and getting it over the line. Same team throughout — no handoff once the deck's been sent.
Strategy is useful. Revenue is better. We're judged on what signs.

Inventory in. Signed contracts out.
What we do
Swipe to explore →
Diagnose
What's sellable, what's not, where the money is.
Sell
Package it, build pipeline, get in the room.
Close
Negotiate, sign, activate. Same people start to finish.
Quiet by default. NDA as standard. We don't name clients or discuss deal terms unless you invite us to. Same side of the table for the engagement.
Rights holders, promoters, brands, broadcasters — sport, music, live events, luxury. If there's an audience and inventory, get in touch. We'll tell you straight if it's not a fit.
Embedded, sprint, commission or hybrid — scoped upfront. No hidden layers.
NDA as standard. We don't name clients unless you ask.
Got something in mind? Email hello@edgeholmstrategy.com or use the form. Everything stays confidential.